The company's founder, Philip Murad, came from humble beginnings growing in Montreal, Philip started out as a quiet, shy kid. But that all changed one day with the arrival of a most unlikely friend- Henry the ventriloquist dummy.
Philip's brother got Henry for Philip from a friend for $5 and may have seemed like a very minor thing at first, but after bringing it to his class for show and tell, Philip was inspired to actually take up ventriloquism. Sure enough, this was the key to Philip turning his nature outward- he was soon wowing kids all over town with his talent and personality, and building a reputation as a local celebrity. By 13 he decided to study magic as well and made it the subject of his intense focus. He continued to do shows throughout his youth, even when studying for his BA in Film and Communications at McGill.
After many years in the magic industry, Philip Murad found his second passion- business- and combined it with his first to make magic shows even more accessible to the average person. In honor of his background, he started his own company and named it for himself and his magical partner. His flair for perfection has driven the company to new heights and developed a far-reaching network that extends over the United States and Canada.
Successfully using Magic as a tool for education and entertainment Philip Murad and his team have propelled the company into a new era of global expansion.
Philip is now married, with two children, and now resides in Vaughan, Ontario. Philip still takes time to find pleasure in performing for his own children and occasionally for television.