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November 24th, the Village would like all residents AND businesses to participate in Small Business Saturday Richton Park! Join Us and Lets Work Together! Again this year, Richton Park is serving as the Community Champion.
Remember, Small Business Saturday this year is November 24th, the day after Black Friday, and the first Saturday after Thanksgiving. Details of the events and specials planned for the day are evolving so check the Village website periodically for updates. Let’s put Richton Park on the National map!
The Beginning - In an effort to support the local shops that make our communities strong, American Express launched Small Business Saturday on the Saturday after Thanksgiving – to encourage residents to Shop Small and bring more holiday shopping to local small businesses.
In 2017, an estimated 108 million consumers reported shopping or dining at local, independently-owned businesses on Small Business Saturday – generating roughly $12 billion in reported spending. 90% of consumers surveyed said Small Business Saturday has had a positive impact on their community – because a visit to the family-owned dry cleaners or lunch at the neighborhood taco restaurant not only supports our local economy, it promotes a more vibrant, business-friendly community.
Great Stats About SBS - If you spend $100 at a local business, roughly $68 stays in your local economy. If you spend the same are a large business, only $43 stays in the local economy
· There are 28.8 million small businesses in the country.
· Small businesses account for 99.7% of all businesses in the US.
· Small businesses accounted for 64% of new jobs created in the U.S. between 1993 and 2011
· Franchised small businesses employ roughly 8 million people, and make up 40 % of all American retail jobs.
It is extremely easy for businesses to participate, too. American Express provides signage, banners, shopping bags and other marketing materials to make it easy for shoppers and diners to find you. At your discretion, you can offer specials, discounts, or any combination of incentives to introduce your business to new customers or entice old customers to visit on that day.
Individuals can take "selfies" of your staff and customers near the "Shop Small" logo at your business and submit them to us. If we get enough participation, Richton Park could be showcased on American Express’ website.
For more info, and or if you are interested in participating, please contact Richton Park’s Economic Development via email at firstname.lastname@example.org for more information. Small Business Saturday can be a win-win for everyone!